|
Why Inbound & Outbound Marketing
The electronic advertisement, featuring rocket emojis, is just one of more than 300, 000 ads purchased across at least 30 states by people drawing inspiration from the WallStreetBets subreddit, said Kurt Tingey, senior vice president of business development for Blip Billboards.
Blip offers users brief showings of their ad for a flexible price that can be as low as 1 cent for an eight-second time slot. Combining Inbound with Outbound Marketing is the important factor. Demand from individual investors has driven Blip’s comparably inexpensive billboard ads up to 20 times its usual rate since Jan. 30, Mr. Tingey said, with a meme-stocks-related ad appearing every 2.5 seconds on its billboards nationwide. “When this hit, it was over the weekend, and, man, our website traffic just went nuts, with a 1, 900% increase in traffic to that site, ” he said. “They just blew it up.”
Our Stance on the situation
Many of us might feel that, after getting so much attention on the internet, spending on billboard advertising is just a waste of time and money, but that’s not true. Billboard advertising still has relevance and is successful in attracting the audience. According to the WARC report digital out-of-home advertising (DOOH) is expected to grow 10% each year between 2018 and 2021. A recent report also found that Out of Home (OOH) advertising returns an average of $5.97 on every dollar spent in product sales, which is a Return on Investment of 497%. Also, another IPA Databank study conducted in 2018 found that OOH advertising boosts the business effects of search by 54%.
For more such updates, check Out recent Martech Cube blogs.
|
