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Current KPIs That Digital Marketers Must Focus On
Adjust to the New Normal - Marketers and advertisers need to adjust their messaging for the new way the world operates and will be operating moving forward. This involves keeping in mind new practices such as social distancing, the importance of safety and cleanliness, or convenience by limiting travel and exposure. You might have noticed that brands are switching up their messaging in response to the present pandemic situation. For example, food delivery brands are now promoting “no contact” options, and airlines are building ads showcasing new protocols to make sure that the travelers are safe. The changes have impacted the digital marketing KPIs 2021 landscape, from the average customer journey to the spike in media consumption.
It is important that your digital marketing messages are still relevant and aligned with the needs, interests, and concerns of your customers. This might require some more creativity. but concentrate on the ways that your brand makes things easier, better, or safer for the masses.
Keep in Touch with Your Customers - At a time when businesses are more worried about generating new leads and customers, the first thing you should do is to touch base with your existing contacts, through email and other channels of communication, such as social media. It’s crucial to communicate with your customers and tell them how your business has been affected, and details on how closures or remote working will affect your ability to help them but you are still there with them in these tough times. Another thing marketers should focus more on is to re-build and upgrade content marketing strategy to make it more relevant
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/digital-marketing-kpis-for-2021/
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